Learn SEO for a business owner

How to learn SEO as a business owner, and why it’s important!

In Blog by Adam RichardsonLeave a Comment

If you don’t understand SEO, now is the time to learn. I’m writing this article because most of my clients that aren’t using Pristyn for their online marketing needs, have little knowledge on SEO, or how to begin learning. From now I will refer my clients to this article, when they ask about SEO. There is so much mis-information out there, trying to find the correct reading material is a huge challenge. That’s where this article comes in. If you follow the advice and read through the materials that I provide, you will know more than 90% of people out there doing SEO.

I think that search engine optimisation (SEO) is the most important factor for the majority of businesses in 2016. If you’re looking for something, chances are you’re doing a Google search to find it. Imagine if your website was the first website everyone saw when searching for your product or service. That’s the power and importance of SEO. The thing most people really underestimate, is just how much time and effort goes into it. SEO really is a full time job. You really can be working on it 24/7. It’s not just setting up a couple of keywords and hoping for the best, although this is the strategy that most people employ!

Be prepared to do lots of reading. This isn’t something you can learn overnight. It’s going to take time to read through and fully understand these guides. I would definitely be prepared to do lots of Googling and research of your own, into anything technical that you don’t fully understand while reading through the articles.

Let’s Start Learning SEO

As a complete beginner, there is only one place to be going! That’s the beginners guide to SEO compiled by MOZ. This guide is great because after reading it, you should have a good understanding of what we’re trying to achieve with SEO, and how we’re going to do it.


Now that you have an understanding, read this guide written by Neil Patel. It’s called an advanced guide but if you understand everything from the MOZ guide, this is the next best step.

Acquiring Backlinks

If you’ve read both of those, chances are you now have a good starting point to optimise your website, and get started with your SEO journey, but that really is just the beginning. As you will know by now, backlinks are a huge part of SEO. There are so many techniques to acquiring them. This website, Backlinko is a great authority on backlink generation. I would recommend the Link Building for SEO guide. This is definitely more of an index, with links to other articles. Whenever you have spare time, read more of these articles, along with anything on the Backlinko website, regarding building backlinks. One thing I will note, is to stay away from the grey/blackhat backlink building, or that’s a sure way to get your website penalised at some point!

Put it into action

Now you have the knowledge, it’s time to act. SEO is a marathon, not a sprint. It’s not even a 26 mile marathon. It’s probably one of those endurance ones that go on for hundreds of miles across a desert. It can sometimes be frustrating investing time into something where you’re not seeing results instantly, but that’s the way it is with SEO. Playing the long game.

Notes from me

If you’ve read and understand the materials above, then you now know more than most “SEO experts”, seriously. One thing that does require experience, is choosing techniques right for your market, or niche. I use different outreach for different industries, and that’s something you need to figure out for yourself. What works in your industry. What content do people want to see. What backlink building strategies are working the most effectively.

In my opinion, the most important part of SEO is research.

“Give me 6 hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln.

Keyword research and competitor research are two things that can reveal so much information and save so much time. Before you start doing anything, make sure you do a lot of research. Know exactly who your competition is, where do they get their best backlinks from etc etc. Can you get them from there, can you beat them? How hard will it be to rank on those keywords? How much traffic can those keywords generate each month?

Make sure you spend a lot of time researching your options, I guarantee it will be worth it. Useful tools for keyword and competitor research.

Google keyword planner (Sign up and cancel a campaign to get free access)

SEMRush (Competitor Research)

Ahrefs (Backlink checker and competitor research)


Hopefully this article sets out a clear path of how to learn SEO from a business point of view. Any questions feel free to contact us

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